Much more than the motivation to offer exceptional pieces, Alma Amara is an invitation to self-discovery, to explore the world, and to embrace the ambition of choosing oneself every day as a woman. All our signature collections share a common direction: to introduce you to the Alma Amara universe. All collection names represent stages, carefully chosen life levels, to evoke the same direction: to choose yourself and dare to conquer your dreams.
Our first symbolic collection is called Explore. A crucial phase in everyone's life, because before changing, you must first discover the world, then yourself. That's why this collection features names of cities and countries. More than just a way for the jewelry store to subtly showcase its uniqueness, it's above all a call to our dear customers to dream bigger.
- The freedom to choose oneself. This is the one and only phrase to remember about Alma Amara. Our iconic bejeweled leopard embodies this phrase brilliantly. We chose the leopard as our emblem, not only for the power it evokes, but especially because it carries a much rarer power: that of freedom. But not just any freedom. The freedom to choose oneself, at every stage of life.
That is Alma Amara.